Those big gallon size bottles of cleaning products are a good example. Yes they are very big because most of the time those cleaning products contain very few ingredients and are nothing more then water. You order a couple of bottles and you end up pouring their entire contents on your living room carpeting with very little results.

     Next comes those cleaning kits that come complete with brushes, hypodermic needles, special pretreatments for cat urine, dog urine and perfumed magic powders that you apply that are designed to complete the illusion that everything you need is in the box. The brushes are a very strong clue that these cleaning products are ineffective and you are going to be supplying the muscle.

     Cleaning powders are essentially ineffective. When cats and dogs urinate powders then maybe somebody will develop cleaning powders that actually work. 

     Cleaning products that claim they are concentrated often are not. This slight of hand is initiated when you prepare those concentrated cleaning products and they do not work as advertised. The manufacturer can claim the cleaning product’s failure is due to user error. Make sure you count your fingers before leaving the checkout counter.

     Professional quality cleaning products are already prepared to eliminate the possibility of user error.

     Free shipping is the most prevalent ploy used by internet marketers to unload a warehouse full of mediocre cleaning products.

     The best cleaning products are liquids. They are heavy and expensive to ship. Great cleaning products are always in high demand and do not have to offer any inducements to make the sale.

     Ask yourself this question. Why would the manufacturers of liquid cleaning products offer to pay for your shipping? The answer is because their products are not selling. Can you guess the reason why?

     As you can see there are numerous marketing schemes as the internet marketers try and entice you into spending your money. The marketers know that you are looking for a great deal and they work hard to create the illusion you are getting exactly that.

     The free shipping, super size bottles and complicated cleaning paraphernalia are all lures which are used to identify individuals that are interested in getting something for nothing. Once the internet marketers have identified these individuals they feel justified in taking advantage of them.

     Fisherman use lures to fool fish into believing they are offering them a free lunch. Most of the time the fish end up as the guests of honor at the fisherman’s ball.